Professional Corporate Narration Voice Over by Dean T. Moody
Corporate Videos have become a major method of presenting a company’s product or service to their employees, to other businesses, and to the general public–and nothing has amplified the need for well-produced videos like the advent of the Internet. A terrific article about the benefits of video for one’s business can be found here. When companies or corporations require a voiceover for a video, however, they very often turn to Bob in Accounting to do it for them. The trouble is—Bob is a heck of a great accountant, but doesn’t really know anything about voiceover! He thinks it’s all just talking into a microphone. There is so much more to it! For instance:
- Mic techniques: Does Bob know he has to be careful to avoid plosives and sibilance? Does he know about keeping the proper distance from the mic, or the right angle to optimize the voice?
- The recording setup: Will it be recorded in a treated space, with baffling and other acoustic enhancements, or in the Janitor’s closet? Will it be using a headphone mic (yeesh!), a cheap USB mic, or a decent condenser mic? I have my own studio in my home, acoustically treated, and I use a professional-grade Sennheiser 416 shotgun microphone, considered an industry standard.
- Lastly: Does Bob have any acting experience? It’s important that, whatever the information, that it is delivered in a way that’s pleasant, believable, personable, and real. A trained Voice Artist will be able to switch up their approach to please their client.
I have had substantial training in all these areas of Voiceover: a professional-grade recording studio, years of stage and improvisational experience, and training in the art and science of Voiceover. Your company deserves the investment of a professional voice to bring your message to the world!
Are you on the hunt for for the perfect VO person to represent your company in an upcoming corporate video project? I’d like to offer some advice and some things to consider when you’re in that hiring process.
Begin with a clear vision for your corporate video. What’s the message, tone, and style? A great tool for determining this is simply imagining yourself giving directions to a good friend. (Not: “Remember to turn left where the old gas station used to be.”🙄)
Invite potential voiceover artists to audition for you. Research ’em! Check their websites, demos, reviews, and ratings. Use reputable online platforms like Bodalgo or Voices123 to find talent.
Look for voiceover artists with a versatile range. You want someone who can switch from “corporate serious” to “friendly neighbor” with ease. You might even use one VO person to play several characters!
Diction and Clarity:
Ensure the voiceover artist’s diction is crystal clear. You don’t want your audience to think they’re deciphering ancient hieroglyphics.
Ask for a custom sample of your script. It’s akin to trying on a tailored suit before buying it.
Response Time Matters:
Pay attention to their response time. You want someone who’s as enthusiastic about your project as you are!
Confirm that the artist has the technical know-how to deliver high-quality audio. You don’t want your video to sound like a walkie-talkie conversation recorded in the bathroom!
Punctuality is the key to any successful partnership. Agree on project timelines, including recording and revision schedules. Ensure the artist can meet your project’s deadlines.
Select a voiceover artist who’s a joy to work with, someone who conducts themselves professionally. Prompt communication and reliability are essential.
Consider involving the artist in script discussions. They just might have some valuable insights to help enhance your message!
Legalities and Contracts:
Draw up a friendly contract that covers payment, licensing terms, usage rights, and any special considerations. No surprises allowed! Be sure to clarify if there are any restrictions on how you can use the recording.
After the project’s completion, express your gratitude. A thank-you note or a virtual high-five goes a long way. (Best thing ever? Go onto LinkedIn and tell the world what a joy they were to work with and that you recommend them highly!)
Share the Success:
When your corporate video becomes a hit, share the success with your voiceover artist. After all, they’re part of your journey!
Hiring a voiceover artist for your corporate video should be a harmonious process. Find someone who aligns with your corporate vibe and keeps the positive vibes flowing throughout the project. Cheers to a successful video! 🎉